Do Export Marketing with Digital world - Some tips.

 How to get an export order from overseas buyers?  

 Getting an export order is the major task of any export business.

 Every business individual or firm has their own market strategies to obtain export orders. Without receiving an export order, the company can not survive.
 Beginner of any export firm focuses on the strategies to get export orders to sell their product. How to obtain export orders?
 I give below some of the tips on obtaining an export business order.

1. Digital world changed each human being in the world widely for the past two decades. Information technology plays a vital role in all sectors, especially in international business. Before the 1990s, getting a contact of the foreign buyer was a herculean task. Now world changed like anything. I will always put you as the first tool of international marketing as the utilization of internet service. How to use the service of the internet in marketing your product?

a) Launching of a quality website is a reflection of your firm and you can update time to time with necessary information about your product updating. You will get credibility and initial respect on your product and your firm as well. Uploading images of your product, manufacturing unit, manufacturing process etc. boost your reliability in the international market.

b) Search Engine Optimization (SEO) plays a vital role in searching the content tags of your details by anyone looking for a supplier of a product similar to yours.

c) Joining with Social media like face book, twitter, plaxo, linked in. Do not forget to regulate false comments by proper administration. 

d) You tube; flicker, e-magazines etc. also can be used to increase your export market.

e) Writing articles on your website helps the readers of internet to identify your caliber in the trade.

2. Effective communication plays an important role in business market. If you can effectively communicate with the buyer to convince the quality and price of your product, the buyer will surely take initiation to ask you send sample of your product and later place the order.

3. You can send samples as per buyer’s requirements. While sending export samples, at least two sets of samples to be drawn properly. One you can send to the buyer and one can be retained with you. The sample you retained helps you to match with the sample you sent to buyer while manufacturing or procuring, once you obtained final purchase order from buyer.

4. Attend in Trade fair, exhibit your product. There are many International Trade fairs conducting within the country and abroad, where you can exhibit your product to attract foreign buyers.

5. Export promotion agencies have different source of contacts in international level. They help you to guide proper marketing in the trade. They also extend their services in finding buyers for your product. how to get export order from foreign countries

6. Commodity Board also plays a vital role in international marketing to help their members to find a foreign market. You can have a frequent contact with them for necessary sales leads to communicate.

7. Government Embassies: Respective Government embassies extend their service in helping exporters to find an international market in their country.

8. Personal meet: Once you have a personal contact, you can visit the buyer in person and generate a good business relationship.

9. Appointing an Agent: Some of the exporters appoint an agent in the targeting country, and through the said agent exporter orders are procured. All the required services are done by this agent including the technical problems if any.

10. Through contacts of friends and relatives: Personal relationship of friends and relatives also helps to generate a good business relationship between buyer and seller for mutual benefits.

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Gaurav Export Import Services and Solution in India

FOREIGN DIRECT INVESTMENT IN INDIA

What is FDI  ? 

The Foreign Direct Investment means “cross-border investment made by a resident in one economy in an enterprise in another economy, with the objective of establishing a lasting interest in the investee economy. FDI is also described as “investment into the business of a country by a company in another country”. Mostly the investment is into production by either buying a company in the target country or by expanding operations of an existing business in that country”. Such investments can take place for many reasons, including to take advantage of cheaper wages, special investment privileges (e.g. tax exemptions) offered by the country.

Why Countries Seek FDI ? 

(a) Domestic capital is inadequate for purpose of economic growth; 

(b) Foreign capital is usually essential, at least as a temporary measure, during the period when the capital market is in the process of development; 

(c) Foreign capital usually brings it with other scarce productive factors like technical know how, business expertise and knowledge.

What are the major benefits of FDI : 

(a) Improves forex position of the country; 

(b) Employment generation and increase in production ;

(c) Help in capital formation by bringing fresh capital; 

(d) Helps in transfer of new technologies, management skills, intellectual property 

(e) Increases competition within the local market and this brings higher efficiencies 

(f) Helps in increasing exports; 

(g) Increases tax revenues

Why FDI is Opposed by Local People or Disadvantages of FDI :

(a) Domestic companies fear that they may lose their ownership to overseas company

(b) Small enterprises fear that they may not be able to compete with world class large companies and may ultimately be edged out of business; 

(c) Large giants of the world try to monopolise and take over the highly profitable sectors; 

(d) Such foreign companies invest more in machinery and intellectual property than in wages of the local people; 

(e) Government has less control over the functioning of such companies as they usually work as wholly owned subsidiary of an overseas company;

Explain the forms in which business can be conducted by a foreign company in India 

A foreign company planning to set up business operations in India may: Incorporate a company under the Companies Act, 1956, as a Joint Venture or a Wholly Owned Subsidiary. Set up a Liaison Office / Representative Office or a Project Office or a Branch Office of the foreign company

What is the procedure for receiving Foreign Direct Investment in an Indian company? 

An Indian company may receive Foreign Direct Investment under the two routes as given under: i. Automatic Route FDI is allowed under the automatic route without prior approval either of the Government or the Reserve Bank of India in all activities/sectors as specified in the consolidated FDI Policy, issued by the Government of India from time to time. ii. Government Route FDI in activities not covered under the automatic route requires prior approval of the Government which are considered by the Foreign Investment Promotion Board (FIPB), Department of Economic Affairs, Ministry of Finance.

What is Scope of FDI in India? 

Why World is looking towards India for Foreign Direct Investments : 

India is the 3rd largest economy of the world in terms of purchasing power parity and thus looks attractive to the world for FDI. Even Government of India, has been trying hard to do away with the FDI caps for majority of the sectors, but there are still critical areas like retailing and insurance where there is lot of opposition from local Indians / Indian companies. Some of the major economic sectors where India can attract investment are as follows:-

• Telecommunications 
• Apparels 
• Information Technology 
• Pharma 
• Auto parts 
• Jewellery 
• Chemicals

In last few years, certainly foreign investments have shown upward trends but the strict FDI policies have put hurdles in the growth in this sector. India is however set to become one of the major recipients of FDI in the Asia-Pacific region because of the economic reforms for increasing foreign investment and the deregulation of this important sector. India has technical expertise and skilled managers and a growing middle class market of more than 300 million and this represents an attractive market.